SmartPR is a public relations and digital marketing agency based in São Paulo, founded in 2002. It is an agency dedicated to helping brands and innovative companies boost their authority and reputation. Over the past two decades, it has helped place brands precisely where their customers are by applying strategic PR and digital marketing to shed light on what exactly matters for its clients.
With passion and engagement in every project, SmartPR is unique in terms of the great work experience it offers to communicators in Brazil. Being a holding company within the Smart Group, comprising Trivas, growth marketing, and TalentComms, employer branding, SmartPR proposes solutions that are integrated for growing business.
The key among these services of an agency would be media relations, where long-term strategy and strong relationships built with major media outlets set a brand top of mind. Media training will arm spokespeople with the skills to deliver impactful interviews; branded content will deliver a controlled narrative. Thought leadership strategies position companies as references in their industries, and crisis management methodologies put the muscle behind preparedness and real-time response capabilities.
SmartPR also focuses on PR stunts—non-traditional brand activations that draw media attention and go viral. Their digital marketing skills include website development, SEO, management of social media, and development of digital assets to attract, engage, and delight customers.
All in all, SmartPR believes in building rich reputations for clients and ensuring that the right message goes at the right time and place to the right audience.
